Klaver is a new German bank that wants to break through the frontiers of online banking. Unlike the traditional, rigid old banks, this is the bank for Millenials, for young professional and for social savvy and tech savvy entrepreneurs. Its goal is to go beyond borders, with a worldwide service that can handle almost any currency.

Klaver is the german word for clover – this is a bank that will bring you good luck in all of your endeavours. It’s a bank that works to help you invest your money in the right places, to make smart decisions about your savings and to achieve big milestones, such as buying a house.

In the era of all things digital, this bank will be online only, with a user friendly app and website. They want to start by inviting a limited amount of people to sign up to their services and receive a unique trendy looking bank card. This will give that sense of exclusivity that is so valued nowadays.

Initially, they are looking for a designer to take their existing logo and create some areally simple digital brand guidelines which will then influence a website theme, starting with a simple hero section of their main landing page. They want this landing page to include a big call to action (CTA), and a impactful, progressive design that will encourage people to want join this exclusive club. They want a modern look, but they also are keen to be perceived as a well established, professional and trustworthy entity. They don’t want to look just like any other startup, and that’s why they want a design that can be both modern and mature.

They only have a logo so far. They want their new digital guidelines and website theme to dictate how everything looks, and this will then influence how the rest of the brand collateral rolls out.

The key to this brief is to think how you can combine contemporary with traditional. How can you make this design stand out from all the other banking websites out there – both long-established and challengers? Work on a de