Equip has been situated in Liverpool, England for 30 years. Their mission is to supply high end apparel at affordable prices. Their flagship store in Liverpool has become a destination attracting customers from around the globe. Their online presence is strong when it comes to social media, however they are struggling to compete with the larger online retailers. The current Equip site is simple and clean but doesn’t have the capability built into it to allow customers to purchase items.

With this in mind they are looking for a talented designer to produce some new visuals for a brand new online shop. They would also like to tie this in with a clean and modern brand refresh, including a new logo. They want the website to replicate the vibe people get when they come to the shop in Liverpool. They have made it clear that they want this website to be an experience where customers can interact with items and more importantly enjoy browsing the site.

If you want to make this project more detailed, you can also explore mobile layouts – after all, millennials are all about their phones. Experiment with different mock-ups and presentation formats and most of all, have fun!