Visual design

Theme creation for an e-commerce homeware gifts store

Theme creation for an e-commerce homeware gifts store

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WITH DESIGNER

Flavia Mar

Flavia is Visual Designer for Australian video app startup Biteable and also a passionate illustrator and tattoo artist

On team

TAGS

Homeware, Accessories, Gifts, Homepage, Website, Theme

Brief overview

Yum Goods is an online shop that sells homeware and gifts such as prints, furniture, plants, pots, ceramics etc. They gather a wide selection of products handmade by artists all over the world, and their mission is to promote small artists and products that are eco-friendly, contributing to a sustainable and good looking lifestyle.


They are just starting out and want to appeal to the millennial market – think Pinterest and Instagrammable aesthetics, all combined in one place. They’re looking for a designer to give a fresh look to their website and branding, and to create a unique user experience.


To achieve this, they want a look that is progressive and minimalistic but with a retro touch. Something that matches their handmade vibe, but at the same time lets the products sing on the website.


Since their website will be their main selling point, they want to start with the homepage, and see how the brand evolves from there. Work quickly on a first suggestion for a logo, and then put most of your effort into creating a beautiful homepage. They’re looking for something that will ‘wow’ the user as soon as they land on the website, a design that will showcase the products and show the shop’s vibe straight away.


Don’t forget to also work on a mobile version – after all, millennials are all about their phones. Make sure to put the designs into mockups to sell your idea to the client. And most of all, have fun!

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Creative Direction

Creative

Direction

Ecommerce Store by Craig Garner

Ecommerce pages by Gabe Becker for Romation

CoffeeStyle by Jan Losert

Screen layouts by Tumble Minimal Jewellery

Deliverables

Timeframe

Logo / brand identity

Website design

Mobile layouts

3

DAYS

This is the typical timeframe a project like this would be expected to be completed within

Timeframe

Pro response

This brief has been completed by Pro designer:

This brief has been completed by Pro designer:

Flavia Mar




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