Rosa is a new flower shop and cafe opening in central London. They are looking to innovate the flower business by not only selling plants but offering a beautiful green space in the middle of the city where people can relax, have a nice cup of coffee and enjoy the company of nature. They’re targeting a younger crowd – the so-called “plant parents”, millennials living and working in London, that might not have time for a pet or kids just yet, but love to fill their houses with plants.

They already have a logo and basic branding assets in place, which you can see above, but want to take their brand to the next level with illustrations that can be used on social media, stationery and packaging. Their aesthetics is simple and elegant, with a hand drawn aspect that brings the earthy feel to the brand. Therefore, the illustrations need to follow the same style, simple line designs that match the logo and overall look & feel.

These are the two assets Rosa wants to start with:

- Pattern to be applied on tissue paper, take away coffee cups and bags

- Individual illustrations that can be used on social media, stickers and menu

Start by working on the illustrations themselves, and once you’re happy with them, look for one or two materials you can mock them up on. Check our Assets section for a few extras that can help you to put the project together!

Remember to make sure the style of your illustrations is consistent with the brand aesthetics and that together they create a cohesive look. Check Our Approach section for an extra inspiration boost and see how we’ve developed this project!