Hey Man is a global charity offering help and support to young men suffering from mental health issues. They are looking for a new, inclusive and informative website theme design. 

Their current website is dated, boring and is receiving a heavy bounce rate and low dwell times. To encourage more men to speak up about their mental health, the client would like you to design a new website homepage. This homepage will be the main place where many users are directed to initially, so it has to feel warm and inviting, yet professional and legitimate, so that the users feel a sense of trust with what they are reading. The homepage will need to encourage men to be brave and talk about the problems they’re facing, so clear CTA's with directions of how to get in touch are important. Keep it friendly, warm and honest.

The client would initially like to see one homepage concept, influenced by the creative direction they have provided already. Once they are happy with this they will then roll the theme out across a whole new website, and potentially a suite of offline collateral too. 

This is to first major revamp the client has ever done on their site, so they're slightly nervous and a little clueless as to what will work. They do appreciate that it needs to feel less cluttered in its aesthetic and more professional and dominant in its tone-of-voice.