Brand & Identity

Electronic music festival brand identity

Electronic music festival brand identity

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WITH DESIGNER

Danny Osborne

Danny Osborne is Founder of UK clothing brand 286 Clothing and has worked as a Creative Director for over 12 years

On team

TAGS

Electronic, Music, Festival, Bright, Vibrant, Energetic

Brief overview

Europa Europa is a new, cutting edge, electronic music festival based in Antwerp, Belgium. 2021 will be the first edition of the festival and they will be inviting some of Europe's most exciting artists to play for them.


With this being the first year of the festival, the organisers want to create a brand identity that really stands out in a saturated market. The brand has to fit with the all-round atmosphere they are trying to create. As well as a top line-up of musical talent, the festival will also showcase some of the most innovative visual artists on the scene. The branding must reflect the boundary-pushing, forward-thinking music and visuals that will be at the festival.


Your first task is to create a powerful logo and pick some stand out colours to go alongside it. The typography is an important aspect of this brief, so try out some interesting fonts that will compliment the other elements you have created. Once you have these bits in place, try applying them to the various deliverables that are required for this brief. Ensure your designs work across all mediums to create a consistently arresting and impressive brand.

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Creative Direction

Creative

Direction

World brand - Packaging Design Society

Brand identity by Raw Color

Studio Macgill

Campaign artwork by Nick B Designs

Deliverables

Timeframe

Logo / brand identity

Poster / billboard design

Brochure / print design

2.5

DAYS

This is the typical timeframe a project like this would be expected to be completed within

Timeframe

Pro response

This brief has been completed by Pro designer:

This brief has been completed by Pro designer:

Danny Osborne






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