Super Craft Half is a charity run based in Bristol, UK, set up by a group of local, independent businesses, particularly breweries, bars and restaurants. Runners will take part in a half mile run between participating breweries, and at each venue will have the chance to enjoy a quick "refreshment". The run is short, so the day is set out more like a music festival, encouraging people to dress up in their best fancy dress, and compete in teams. The best dressed team will win a prize, supplied by the event sponsors.

There will be back-to-back sets all day long from both local DJs and some big guest names, to entertain the participants. There will also be a selection of food vans and pop up bars along the route for both runners and anyone else who would like to come along for the day. 

The event will be directed toward young adults, 18-35. The brand identity needs to be fun, engaging and in-keeping with that music festival vibe. Think bold typography and bright colours.

Tickets will be sold on the Super Craft Half website, and the organisers have secured a bunch of outdoor advertising space around the city to spread the word.

As this is a charity event, the organiser would also like a suite of social media assets, which they can share with participating businesses to share on their individual social platforms.