Mixed discipline
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WITH DESIGNER
Joel Rosen
Joel is the Founder of Briefbox and is a Founding partner of UK agency; ORCA where he was previously Creative Director for over 10 years leading large scale brand projects
On team
TAGS
Charity, Playful, Campign artwork, Badges, Brand, Homelessness
Brief overview
This non for profit is looking for a designer to work on some exciting digital layouts for their small but very popular charity based in the UK. The charity 'Do Your Bit' aims to help educate and raise awareness of the current homelessness situation in their city.
They do this via their resource library, currently being refreshed, online events, various partnerships and exposure pieces they release throughout key dates in the calendar year.
Do Your Bit is aiming for a designer to help produce an initial creative direction for their digital approach. A creative direction that can be tailored to all areas of their website, marketing materials and various print & packaging materials easily by their own in house designer once the brand has ben finalised.
Key requirements are that the brand is visually impactive, positive, and evokes a sense of power and impact. The target demographic is millennials and those with a stable income, or enough time to contribute either via their events, volunteering or donating opportunities.
This is an exciting brief and we encourage students to create their own initiatives or partner up with other initiatives in their city to make the most impact with the work you produce!
To take this one step further why not try and think of a helpful donation opportunity you could work on, like a commissioned design piece or a pro-bono project for an initiative in your area.
To help differentiate your projects from other students, other possible names for this initiative could be:
'Off the streets'
'End Homelessness In Your City'
'Speak Up See Change'
'Sleep Right For All'
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Deliverables
Website design
Logo / brand identity
Badges, icons & crests
2
DAYS
This is the typical timeframe a project like this would be expected to be completed within
Pro response
Joel Rosen