Common Unity is a Leeds based record shop and label set up in 2004. The aim of the shop has always been to represent the thriving dance music scene in the city by supporting local artists and DJs – whilst also having an international perspective of stocking and reaching out to music producers from around the world. The shop is an integral part of the local music community and a much respected name in the city. As well as stocking a wide variety of music the shop also sells their own merchandise range.

The client wants a fresh, exciting brand identity that reflects their ethos of community, boundary-pushing music and great looking street wear. They want to attract artists and customers that share the same vision and would like to see how the new brand would work across the various aspects of their business.

We would like you to first explore a strong logo/brand marque alongside a bold and engaging colour palette. Once you have something you are happy with, try applying these elements to some of the deliverables. Think about how this brand will work best across screen, in print and signage.