I wanted to approach this brief with a solution that spoke to my design style: minimal, bold and unique. I brainstormed a company name, then searched for an image that both resonated with my taste and satisfied the brief requirements:
"Yum Yum's" is a chic ice cream shop with multiple locations in NYC, DC, Chicago, and Atlanta. “Yum’s Yum’s” headquarters are based on the east coast, and store fronts are usually located in urban progressive areas. I went with black and white to complement the nice product shot and designed both the logo and homepage.