I signed up for Briefbox a while back to sharpen my skills. This was the first brief I knocked out.
I wanted to create something signature to my design style clean but unique. I brainstormed a brand name, then looked for a image that spoke to me.
"Yum Yum's" is a chic ice cream shop with multiple locations in NYC, DC, Chicago, and Atlanta. I envisioned an urban progressive area, and went with black & white to complement the nice product shot.
I created a quick logo and design the homepage.