I wanted to create something that leaned more toward dynamic than cursive or calligraphic. I'm quite happy with the smoothness of the letterform and their proportions as I haven't struggled to vectorise lettering in the past. I don't know that I would actually go forward with using this design as I think the 'by' might look too close to 69 in this lettering.
I wanted to accompany the mark with a graphic element that I could maybe expand upon later, something to add versatility designs usage. Could be used for holding images, layering, pattern making, etc. I wanted the element to contrast the flowing nature of the letterforms while also representing the more digital side of my work.
I think there is probably lots that could be improved and directions this could be pushed, so any feedback, no matter how critical would be hugely appreciated.