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Hey Valerie, this submission is awesome! I love the direction you've taken on this brief. I'll talk about the brand roll out first and then some suggestions on the logo. Firstly your layouts are looking really clean, everything is positioned nicely and the brand pattern looks great behind the products. Also the colour palette you've used helps to show a premium product which is great. The logo type is super! all the type works well together, the only thing I would suggest would be to make the 'vegan creamery' bigger as it gets lost as a descriptor, especially on the web layout. Great work on this project Valerie! Can't wait to see more from your portfolio!