Patterns can be a great way to take your project to the…
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For this brief, I wanted to go for a fun, eccentric approach bursting with colour. I wanted to target young adults and older teenagers looking for a healthy dessert that reflected who they are as people and their dietary choices & restrictions.
I hand-lettered the logotype and traced it at an angle to make it a bit easier and less time consuming than going for full 45-degree beziers for 10 degree slanted monoline letterforms.
The icon was created from the almond shape used as pattern elements and the a from the lettering, including its flourish. This was used on the pint, which I created and rendered.
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Web layout was done in Adobe XD
Photo isolation was done in Adobe Photoshop
Packaging rendering was done in Adobe Dimension
Packaging design, lettering, icon creation, etc. was done in Adobe Illustrator
Thumbnailing & sketching was done in a Field Note dot grid notepad.
I hand-lettered the logotype and traced it at an angle to make it a bit easier and less time consuming than going for full 45-degree beziers for 10 degree slanted monoline letterforms.
The icon was created from the almond shape used as pattern elements and the a from the lettering, including its flourish. This was used on the pint, which I created and rendered.
--
Web layout was done in Adobe XD
Photo isolation was done in Adobe Photoshop
Packaging rendering was done in Adobe Dimension
Packaging design, lettering, icon creation, etc. was done in Adobe Illustrator
Thumbnailing & sketching was done in a Field Note dot grid notepad.
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Quick Fire: Logo and website for a new vegan frozen yoghurt company
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Hey Valerie, this submission is awesome! I love the direction you've taken on this brief. I'll talk about the brand roll out first and then some suggestions on the logo. Firstly your layouts are looking really clean, everything is positioned nicely and the brand pattern looks great behind the products. Also the colour palette you've used helps to show a premium product which is great. The logo type is super! all the type works well together, the only thing I would suggest would be to make the 'vegan creamery' bigger as it gets lost as a descriptor, especially on the web layout. Great work on this project Valerie! Can't wait to see more from your portfolio!