Swiss design style features typography as the primary design element, and favors sans-serif typefaces, grids and asymmetrical layouts. Fathers of this style focused on simplicity, legibility and objectivity.
The homepage showcases a featured furniture collection in an image carousel, various other product sections, as well as enough copy to increase brand awareness and help the company’s SEO performance.
To make the user journey as clean and as friendly as possible, more information on products are progressively disclosed from homepage to a products page, to a single product of interest, finishing up in the shopping cart page with a call to action to process checkout .
Proxima Nova in various weights was used for a consistent hierarchy of text.
1. Homepage design and 3 inner page templates
2. Responsive layouts for desktop, mobile and web
3. On screen mockups of desktop, laptop and mobile.