This was a fun project. I started with the company name, looking to find something that embodied the idea of kindness, sustainability, and delicious, delicious frozen yogurt.
After landing on Swell, I began developing the logo. There were a few iterations of this before I eventually chose the ice cream cone wave. (I was loathe to let go of the one involving a very adorable sandpiper, but ultimately the wave was the winner.)
After the logo came the homepage. Here I wanted something bright, friendly, and clean.