The Smooth as Honey concept focuses on the warmer and stickier side of luxurious, natural honey. It is bold in nature and typographic in approach.
Featuring Acumin Variable Concept type in an extra condensed and bold weight - it is highly customised and unique. The alliteration of the name is highlighted further with a subtle nod to beehives, "hidden" within the leading letters.
A script tagline offers a personal touch, while the jar design let's the excellent product do the talking.
Colour Palette is refined and considered - focusing on the rich deep tones of honey in orangey/yellow and deep brown.