I based the design mainly on the lettering. I wanted the word "CHILLI" to stand out so I made it larger than the other words and also a different colour and style. I chose to make it wiggly to depict sauce. The reason that I wanted the word chilli to stand out is so that people would see very quickly that it was a chilli sauce.
I chose to create the lettering for the name "Sam" in a signature, handwritten style to give it a personalised look.