So I'll be honest, I still have A LOT to learn about design and typography. This project was a challenge for me in many ways, but it forced me to learn different ways of thinking and creative problem solving. Over all my main goal was to come up with a design that would stand out against its competition on the store shelf. That's why I went with an all black bottle, instead of the typical red or clear that we always see. I wanted to do something bold with pops of color that would grab the consumers attention. Originally I came up with a much more detailed and illustrative design, however it was overwhelming and just too much for the product. So I cut out the majority of the details and embellishments, and ended up with this. I'm sure there are still many areas that could be improved, so any constructive criticism is very much appreciated! Over all I did have fun with this brief and I look forward to continuing to learn and improve with future ones!