Patterns can be a great way to take your project to the…
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I wanted to bring something really different for that kind of product so it would stand out in the grocery shelves. Bold but clean the look intrigues and appear sweet as it's name claim. The information is easy to see and a simple use of color distinguishes the three flavors.
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Hey Melissa! Firstly, I love that you've gone for shelf impact on this, and chosen to ditch the safe approach and go for something different. It’s definitely paid off! Despite being far from typical, it’s still clear what the product is. Perhaps the strength of the chili sauce could be brought out a little more as it currently falls into the background but really it’s what differs these 3 jars - so it can take a second to figure out what’s what. I love the direction of the ‘100% British & organic’ (you would probably have to capitalize British if it were to go into production) I wonder if this element could be taken further, perhaps a little stamp or badge? Rad design, it’s super awesome you pushed the boundaries.