The project overview was to create a Chili Sauce Logo for the brand "Sam's Sweet Chili Sauce Co.". The source of the ingredients is from organic British farmers. I combined a grungy vector style with Regal style British icons in a crest. I introduced the grunge style of the shapes and juxapose that with the elegant shapes to create a definitive identity. The flavor's are represented by a traditional 'stop-light' color scheme to communicate the heat of the sauce.