The overall brand strategy was to represent Henry’s Honey as a naturally healthy organic product that supports sustainable Bee friendly practices. To achieve this visually key elements of a leaf, a flower, a bee and a hive were used. The leaves and flowers represent the “natural” organic aspects and the bee with the in flight trail moving towards the hive conveys motion which can be likened to “swarming” towards the product or consumers towards the “Honey trap” of deliciousness. On the back label is a certification of Bee friendliness, an organic stamp and recycling logo.
The design certainly intrigues customers as it stands out vibrantly on the shelf by the clever use of golden yellow and burnt orange reinforcing the products bold sophistication. “Proudly British” is the top heading confirming to those in the British Public that it is indeed a locally made product, and also reaches internationally to affirm Britain's high quality status.
The approach was clean and modern using a smooth cheerful typographical logo being the centre of attention in an earthly brown tone. Having only text and 1 hive and 1 bee on the front panel was an effort for presenting ‘less-is-more’. The text clearly states it is 100% Natural Honey with the tagline pun of “worth buzzing about”.
The packaging reflects the bees buzzing about on the side panels amongst the leaves and flowers. The labels were given the recycled textured ensuring the consumer the entire product experience is environmentally conscious.