The direction for Peep's brand is a bold and fun feel. I chose a darker blue colour to contrast the vibrant pink colour. The logotype gives it a different look from your standard sans-serif font. I paired it with a geometric font for the slogan "Sunglasses your way." The e's in the logo looks like a pair of sunglasses. The pattern features geometric shapes as well, and I took the 'e' to enforce the brand element.