For this design, I wanted it to be the bold, colorful and fun approach that the client was looking for.
Starting off with the logo, I felt that this type felt very modern but yet remained playful with the oval shape of the negative space inside p. The squishiness of e as well felt playful but not childlike.
For the brand colors, I wanted to stay true to the client's wishes of wanting it to feel like summer. Hence I decided to stick with more warm colors.
I brought in a serif to bring some sophistication and modernity, as I was afraid of the design being "too" childish.
Finally, the pattern, I created big oblong shapes being influenced by the mood board.
Thank you for viewing my design, I look forward to creating more and sharing them!