For this design, I wanted to create a bold, colourful and fun identity for peep. whilst coming up with ideas for the logo I came across a typeface which I thought expressed peep. It was bold and playful and the two Es looked like they were squinting.
Choosing the colours for the identity, I want the brand to express summer, Positivity and self-love. I found the colours complemented each other, especially on the large posters.
Whilst designing the posters, I wanted to show the playful and informal side of the brand. I looked for smiling people in glasses and using the different shapes to overlap and wrap around the people to show the playfulness of the brand.
I created a lot of different shapes to express the diversity of the frames that you would be able to choose at peep.
I am doing these briefs to help me further my portfolio and progress my graphic design. I would love some feedback.