My process for the logo creation was entirely intuitive. As soon as I read the brief, this was the logo I envisioned for this brand. I chose to use Quicksand font as it's modern with a sense of openness and quirkiness, emphasising the qualities of the brand. I also eluded to a face wearing sunglasses by flipping the 'e's upside down.
I created a playful, bright and whimsical design by hand drawing the pattern on Procreate and vectorising it in Illustrator. The rest of the design was created in illustrator, with a featuring mockup of the final product .