The Brief requested a label for the new shower gel of a company named SEVERIN. It asked to add a touch of vintage, a subtle touch of St. Remy de Provence in South France and it also suggested the illustration style of Ryan Gilett for inspiration.
Based on the Ryan Giletts illustrations, I decided to use bold colors that would create hard contrast and add a simple illustration . For the labels I got inspired by french labels, especially when choosing the retro typography and the label's layout overall.
The lavender scent was chosen because of the vast fields of lavender in St. Remy de South Provence and the Cherry and Sugar Flavor por the popular desserts from the Era of Nostradamus.
With this design I hoped to achieve a fun yet classic french look also adding modern touch through the heavy contrasts. I have added the Mock Ups, as well as a logo to start building the brand identity.
Any feedback is very much welcomed!