Here's my submission to the Mo's Pies food branding brief. I was really influenced from current restaurants such as Five Guys and GBK for they're use of colourful and playful logo marks, which inspired me to include some pie puns and vibrant iconography within this brand myself.
The front of the menu has been designed with a simplistic layout so it's easy to navigate through. The logo was also hand rendered which gives the brand a custom feel, making it more personal and rustic.
I have also created a poster and van design in order to promote the new store. I have included some of my initial sketches too.
Any comments or feedback are much appreciated!