This brief actually took me a while because I tried to multitask so many things. I tried different concepts, even more than the ones
I uploaded and even though, I thought i liked many with the pie illustration, none of them felt right.
I decided to go with the serif typografic font because I felt it gave a more traditional vibe. Yet I tried to mix it with bright colors so that would fit out target that goes from young moms to business men. And could give a cheerful, happy, fruity, vibe. Which is what I think you want when you eat a pie.
Looking forward to the feedback! Thanks