When designing these luggage tags I spent time considering what the most important features of the product would be to the user. Firstly, the product needs to show the carriers personal details whilst maintaining a level of discretion. This was delivered by making the text legible but as it winds around the tag it would need to be held steady in order to read all of the information.
In addition, the design needed to be bold and clear to be easily identified on an airport conveyor belt. A little personalization was introduced using symbolism that is associated with the chosen destination/theme.