For this design, I looked into different typefaces that had moved to represent the leaping motion. I found some inspiration from some posters which were for Basketball related. I like the effect which is created by the condensed typeface which is then step and repeated to create the motion of leaping. I wanted to accompany the main typeface with more technology and digital font.
I looked for bold and vibrant colours to work with the branding and fun and colourful imagery for the large billboard for a more playful aspect.
I tried to show the movement with the arrow symbol which was used across all the imagery. I found it worked well with the step and repeat logo and used the same technique on headers and important information.
I am doing these briefs to help me further my portfolio and progress my graphic design skills. I would love some feedback.