Starting out with this design I was first looking at some illustrations of Big Ben as well as photos. As always I wanted to be original so I went trough some of the designs of Big Ben here at briefbox and I decided I'm going to keep this illustration really simple. Creation of this Big Ben illustration was developed just by using simple shapes like triangles, rectangles and simple lines. I also didn't want so use a lot of colour but wanted to keep the original colours of Big Ben. I added a simple type to fit in with the background and played with the negative space.