Promo website for Kendrick Lamar. Not the most practical horizontal layout, in the end I couldn't really place global social links anywhere and ran out of time so left them out (they could sit on a dedicated page). Also the gif is super basic which doesn't do it justice, but in reality it would have much more interactive scrolling/independent movement of elements (parallax etc).
I've seen a gig poster design for him once with his name in blackletter and really liked it so chose that for the headings and call-to-action typeface and paired that with monospaced Inconsolata for contrast (which I believe is used as the track listing typeface on the back of his latest album). I also went with a subdued colour palette and opted for bold B&W imagery and dashed border patterns.
I'm still not sure on the repeated name on the landing page but it is quite on-trend right now so decided to keep it in.