For my personal logo, I wanted to represent some key points that I have always in mind while working on a project: uniqueness, innovation and think outside the box.
So I decided to represent the uniqueness with a calligraphy logo and by joining the first letter of my first name with my second name, coming up with Jeloytza.
The innovation was represented with the colors purple and yellow. Together, it passes the feeling of excitement, something innovative and new.
And the think outside the box was translated into these three little lines near the J, representing the eureka moment.