I wanted to create quite a simple logo and cover deign for this brief. I took inspiration from slope gradient map, as I think they make a super pretty pattern.
When it came to choosing the typeface I wanted something very bold and simple, to counter-balance the detail in the map background on the cover, and make the brand look contemporary.
I chose this colour palette as I wanted to use quite a sophisticated set of colours as I feel they are very pleasing to the eye but also represent the landscape in the UK - from the mountains to the lakes. I chose the orange/pink colour as it really pops out from the darker blue colours.