For this brief, I wanted to create something a bit different to the standard honey labels. With vegan food going crazy at the moment I thought it would be cool to create a concept for a 'bee free' honey; hence the play on the word honey. To make the product a bit different, I thought of added fruit flavour infusions, something that I haven't came across before in this particular market.
For the packaging and logo design, I took inspiration from Dirty Lemon, a drinks brand that I came across a lot in the USA. I wanted the packaging to be simple & evoke luxury, without all the frills. Each flavour will be colour coordinated, with the idea behind the product being that it can be added to smoothies, oatmeal, baking; anything that you want to add a bit of flavour and sweetness.