This is my first project on Briefbox. Due to other events I didn't do it within two days, but I'm happy with the final result. My icon features a bee with a simplistic British Royal Crown to streamline it for the design. This is to show that they treat bees "like royalty", and a heart to symbolize it's organic and ethical. My whole logo features a rich honey drip from the "O" and a rose as it's the national flower of England. I have the same bee in my "ethically made and sustainably sourced icons". I have a strapline on the top explaining the brand's core belief, to keep bees happy and protected. My art features a lavender field because they are beautiful and abundant in the UK and bees love lavender too! At first my label had a blue background but I changed my mind and made it transparent instead. It is more open to see the honey inside and it makes it look like the sun is setting over the field. I think this could be accomplished by having a spot color of white under the lavender and handmade beehive to make them this opaque. I have some of my progress and my moodboard for you to see.