Inspired by the natural structure of honeycomb, the design of the logo icon was created using this shape to form a heart; to reflect the brand as 'pure and natural', and imply that the product is good for the consumer's health.
The simple orange and white colour palette is bold, clean and modern. The orange used is derived from a single shade which has then been used in varying tones. Orange also strongly suggests "honey", therefore strengthening the effectiveness of the design.
The cursive, handwritten style font highlight's the brand name while also conveying a signature feel and the premium draw of the product.