These are my final two designs for Henry’s Honey label and logo. I wanted to keep it minimal and modern to follow the brief, so I focused on developing a single image that would stand out.
After experimenting widely my favourite idea was to use the hexagon shape to depict honeycomb. I feel that this image represents the purity of the product and was going to have the image cut through so that the honey could be seen on the other side, reflecting that the product is ‘transparent’, a high quality organic and pure natural honey. I decided against this as I disliked that it would look clear and possibly a bit messy as the product used up and wanted the logo to stand out at all times. So I opted to use a gradient to give the image some depth instead.
The alternative version shows an illustration of a honey bee in place of the hexagon. I traced this image and used a couple of simple colours. The realistic illustration gives the impression of a more traditional brand, and this contrasts nicely with the use of a modern geometric font and a minimal layout. For the colour scheme I used a very dark purple for text against a cream background, a pairing that I feel looks simple and elegant. The other colours I used were to represent honey.
I’m just starting out in design and this is the first project I’ve finished and shown. Thank you for the brief I have really enjoyed it! Any feedback would be really appreciated.