I created this using a predominantly black background, with highlights of yellow in the text and icon to hint at a glimpse of the golden honey. The black background will really stand out against the honey suspended in the jar.
The script typeface for the name gives the brand a personal feel, while the capital 'H' in 'Henry's' stamps its authority in the branding that this is the honey of choice for consumers.
I toyed with the idea of whether to use a serif or sans-serif typeface for the word 'HONEY', but settled for sans-serif as it has an ultra-clean look. Using a serif typeface would've made this branding look a little dated.
I also kept the bee icon simple, but again highlighted with a peep of yellow.
I decided not to incorporate a hexagon shape to represent a honeycomb into the main design, as this would look too cluttered against the rest of the brand; instead I kept it simple with a barely-there honeycomb in opposite corners. Also, by not making the label shape a hexagon, this will keep production costs down as the label can just be square-cut, not kiss-cut.
I hope you like this design I made for Henry's Honey; I was surprised at the amount of preliminary sketches I worked up for this. It really goes to show that good preparation makes refining the final design that much easier. I also had great fun breaking out my old graphics tablet and working up this design in the garden when the weather was nice!