The task was to design a logo and packaging label for a premium organic honey company, Henry's Honey, that highlights the brands high end status whilst also keeping it simple.
Many other honey competitors use detailed designs and the same yellow to orange colour palette, which tend to blur into one when choosing a product from the range. Because of this, I chose to use only black and white shades to keep to clean, and printing onto recycled paper - to give the product an added natural and rustic appearance.
Sticking to the companys' wish to have a minimalist design, the logo is a simple honeycomb shape with the only the company name used within the design to give it some character. The logo can easily be applied to any future branding and marketing for the company. The typography used, a handwritten font, complements the labels paper, reassuring the consumers that this is an organic product.
- Final packaging design
- Alternative packaging design