I opted for a script font to get across the high-end feel, but to also give a natural flow to the text. The Lush Script font provided both of these qualities and allowed for plenty of experimentation, with numerous letterforms to play around with. The bee icon has been made up from the letters in “Honey”. Keeping it black felt too simple and lacked depth, so I experimented with colour and brushes in Illustrator, with the aim of a watercolour effect for both a high-end and natural look. I wanted this to be subtle and inline with the minimalist look asked for.
For the alternative logo, I went simply with a light honey colour against a black backdrop, with the product initials just under the bee’s wings.
I chose a hexagonal shaped jar to reflect back to a beehive’s honeycomb. Continuing on from the watercolour look of the bee, I used a watercolour landscape, but limited it to only be on about 2 panels of the jar and reduced the opacity to give a minimalist looks and again to just add some depth. To add a little character to the brand I incorporated a small narrative on the back of the jar.
I decided to expand and create logos for a family of products from either honey related produce or other things bees create. Each bee is named after a variation of the name Henry, and the bees themselves are made up of letters of the/one of the words of the product.
The Hive – H from Hive
Henrietta – Royal
Harry – Mead
Etta – Pollen
Hank – Bread
Harriet – Wax
Hal – Propolis