Here is my proposal for "Henry's Honey" 's new logo. Combining the name of the company and some honey-related elements, I realised a minimal and effective logo which emphasise the honey itself. The graphic logo which complete the main "H" represents a stylised bee.
Starting from the honeycomb forms I have also realised two graphics - one on each side of the jar - to explain to consumers the story and policy of the company and tell them some curious facts about honey.
Here are presented two variations of the logo itself and of the complete label which can be realised white on black or vice versa.