While researching bee's, I learnt that in a hive there is one queen bee, 50,000 female worker bee's and a few hundred male bee's which die once they mate with the queen bee. I wanted to celebrate the strong female involvement in this process.
The illustration is a play on the classic bee hive hexagon shape but modified to look like a crown.
The color palette was selected to reflect flowers/plants while maintaining a premium feel.
As per the brief, I wanted the product to stand out on the shelf so looked at other products away from honey for layout inspiration, such as gin and apothecary beauty products.