For this design, I was looking to create a simple icon for the brand. I researched what is organic honey and found out it is about protecting the bees and flowers from chemicals. I worked on some sketches and narrowed it down to a cleaner logo of a flower with strips to indicate a bee. I worked on the logo and the top segment looks like a bee which has landed on a flower. I wanted this to have a feel of protection for the bee and their environment.
I choose Gold and Blue to give the honey a premium feel. I choose to keep the typeface clean and neutral san serif instead of a serif because I want to express a more organic approach.
I am doing these briefs to help me further my portfolio and progress my graphic design skills. I would love some feedback.