Henry’s Honey: ‘honey’ lettering and crown-like logo grew out of initial sketches of natural beehives, to relect natural, organic nature. Colour palette derived from brainstorming and moodboards reflecting ideas around strength and sustainability, but with a clean, enigmatic feel. Remaining elements (hexagons, font and essential info. on jar) intended to be simple and consistent, along with ‘less-is-more’ ideas. Could not find a mock-up with a jar that I felt fitted the design, so created jar from scratch in illustrator. Front and back of two alternative label designs included.