I chose to use the regal gold on the black background as this is immediately striking and shows that this is a premium brand.
The fonts chosen are clean and a mix of modern and traditional.
I started with the Honey font. I wanted something that looked strong and traditional. Once I had decided on this I knew that DIN would work together for this.
For the icon, I started by illustrating a bee and then stripping it back and simplifying the image. I wanted to make it smart and angular so that it fused neatly within the hexagon. I included the icon to be used as a reminder of where the honey comes from and this shows the consumer that the brand is caring to the subject.