I liked the idea of using a honeycomb as the "O" in "Honey", but also wanted an icon that could communicate the same message the text logo does, by itself. The icon is a honeycomb shaped jar filled with honey, with a bee buzzing around the shape of it, indicating that the bee is making the jar of honey.
For the label, I wanted to keep it sleek & minimal, but used large type to spotlight the qualities that make the product itself stand out.
I included an alternative logo where I used a normal "O" and placed the honeycomb icon beside the text instead.
(I just started teaching myself graphic design and this is my first brief on here - so any feedback is greatly appreciated!)