Colourful and fresh design for Henry's Honey brand identity using a simple and playful illustration. The brand concept is based on the idea that flowers are an important (if not the most) element in the honey-making process. The colour palette is formed by three main colours, each of them playing a role in the composition. The red tones make reference to the flowers, the yellow tones represent the honey and the blue tones work as the dark solid that makes the design eye-catching. I've created this design thinking from the point of view of myself as a consumer, as I would definitely buy a product with a similar label.