As the brief describes the companies success being down to "the high-quality ingredients that they source, and their positive, eco-friendly approach to product development", i wanted to play on a more organic approach to the design.
I wanted my designs to be quite colourful, but mute enough that it came across that there aren't any artificial colours in the product (whilst still standing out on the shelves) by creating my own background for the can. I achieved this by first choosing the flavours i wanted to design and then finding images on the internet of the various different fruits. I then used the smudge tool to blend the photos together, and finished off by printing out the blended images and scanning them back in - moving the paper as the scanner moved along to create a truly unique gradient (i have included a very brief example of the steps i took in my submission images).
For the logo i wanted it to be super simple. I feel that using my own hand drawn lettering works well with the organic nature of the product.