The idea of the name was based on the word frozen and the yogurt combination. I wanted to make a scandinavian touch so I put the line over the letter o. In the letter o I created a shape which reminded me the motion and the shape of the scooped out ice cream. I wanted to create an upbeat sounds for the company name and an easily recognisable logo that will represent elegancy organic, vegan, handmade and unique. I thought what if in this shop customers could create their own flavoured frozen yogurt in a local workshop and the shop could promote their creations. I thought this could be a good promotion for families childrens it is bringing together local communities also.